European Horror Gaming Apps Q1 2021: A Sensor Tower Analysis

As the first quarter of 2021 draws to a close, Sensor Tower offers an analysis of the top horror games' performance in Europe. The unified platform data, encompassing both iOS and Android, reveals interesting trends for these spine-chilling apps.

Identity V, a title from NetEase Games, showed fluctuating revenues starting at approximately $114K in the last week of December 2020 and peaking at around $126K towards the end of February. Downloads began at 16K and saw an increase to over 14K by the end of March, with weekly active users starting at 184K and experiencing a slight dip to 181K in the same period.

The stealth horror game Hello Neighbor from tinyBuild LLC saw revenues starting at $12K and rising to $14K by the end of March. Downloads were impressive with a huge spike, starting at 187K and reaching a remarkable 272K by the quarter's end. Weekly active users began at 698K, dipping mid-quarter but recovering to a staggering 854K in the final week of March.

Illumix, Inc.'s Five Nights at Freddy's AR experienced revenues beginning at approximately $21K and ending the quarter at around $9K. Downloads started at 50K and remained relatively stable, ending with 47K. Active users saw a peak of 222K in early March, with a minor decrease to 176K by the end of the quarter.

BANDAI NAMCO Entertainment Europe's Very Little Nightmares had modest revenue figures, with a starting point of $3K and a high of $16K in late February. Downloads for the game saw a rise from 509 to over 2K, but active user data was not available for the analysis.

Lastly, Dead by Daylight Mobile from Behaviour Interactive Inc. showed revenues starting at approximately $7K and ending at $9K. Downloads began at 30K and saw a slight decrease to 20K, with active users starting at 87K and decreasing to around 72K by the quarter's end.

For more insights and detailed app performance analytics, Sensor Tower's platform stands as a valuable resource for industry observers and participants alike.